People Building

Gastric Band Hypnosis

WHEN Fern Britton had a surgical gastric band fitted she kept it quiet for two years.

That was despite the 52-year-old former This Morning presenter bringing out a best-selling fitness DVD and advocating natural weight loss in a number of magazines.

After the truth was revealed it sparked a huge furore in the press – and Fern was accused of lying about her five stone weight loss.

Emma Eveleigh-Anderton found a far safer, non-invasive and cheaper alternative worked for her – a ‘virtual’ gastric-band.

The 36-year-old company director from Stoke Park, Coventry, was hypnotised into believing she had a gastric band fitted by clinical hypnotherapist Russell Hemmings, of the Bridge Therapy Centre, Earlsdon.

And it helped her to drop from a size 18 to an eight in six months.

Emma said: “I was really up for it and it worked for me. Russell has a really good reputation and I was recommended by a friend.

“It was a good holistic approach and looked at my relationship with food. I was also motivated to get fit.”

Russell uses a combination of cognitive behavioural therapy and hypnotherapy to ‘reprogramme’ a patient’s mind to respond differently in everyday situations involving food.

Emma needed four £245 sessions over a one month period – costing just under £1,000.

The mum-of-two was brought up in a fit, active family. At school she played hockey and tennis at a county level.

But after the birth of her daughters Antonia, aged seven, and six-year-old Alice a year apart, Emma found it hard to lose her baby weight. She ballooned from a size 10 to 13 stone.

Unhealthy eating habits were exacerbated by stress at work. Although she has always cooked healthy meals for her children, Emma and husband Darren, would sit down exhausted after work and order takeaways most evenings.

“I just got lazy,” she confesses.

Self-employed Emma and her 42-year-old husband run their own international exhibition service, Blaxx, working across the UK and as far afield as Kuala Lumpur, Dubai and Beijing.

But the Kingston University business graduate admits the last two years of recession have been “terrifically difficult” on the business.

“The automotive and engineering industry we work in effectively collapsed,” said Emma. “One of our biggest exhibition shows was cancelled. It was a huge strain. That’s how I first came to meet Russell – to control my stress levels with hypnotherapy.”

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